Some months back I reviewed FaceBook’s sponsored listings  and found the Click through rate to be very poor. Since then I have tried with a much larger brand and had an even more disastrous CTR. Today I think I found out at least one reason why.

I was going through Facebook and was clicking around. Just as I clicked Continue reading...

Blimey. Just had a call from Mel, who’s just had a text from Steve Ballmer. Microsoft are going to  buy Yahoo at $31 a share!

 This representings total equity value of approximately $44.6 billion.

 But the more important thing for all of us is that there will be two players, not three.

So I heard the news Continue reading...