Ever since SMX Seattle LAST year (2007) it dawned on me that staying alive in any shape or form in the Social Media was going to either take huge amounts of time, huge amounts of talent, or… basically… a shortcut. I’m not sure if I was even ON facebook then, and certainly avoided blogging if I could pay someone else to do it. But the world was changing. Very fast.Towards… Continue reading...

It had to happen. Someone has found a way to share personal data between websites without technically invading privacy laws. Microsoft is going to let Bebo, Facebook and LinkedIn all share their data, with others no doubt coming on fast. Continue reading...

It started as a “Build-a-bear” party. It has ended in tears.

A few weeks ago my daughter went to a “Build-a-bear” party. Basically a party in a teddy bear shop where you build your own teddy bear. there’s probably all sorts of child slave labour law issues in that whole model, but the kids loved it Continue reading...

Voucher codes were a great way to track marketing channels until individuals were given a scaleable way to tell their friends about them. You could call it “viral marketing” but it is being measured as channel marketing. Now promotional vouchers are starting to eat away at the brand’s margins. Here’s why. Continue reading...