I love this job at times. I have NO customers in Sweden and I have to be honest - there are plenty of clever enough Scandinavian Search Marketers out there. But somehow I seem to have been asked back to Stockholm time and again, for both SES and now SMX. I think… Continue reading...

Microsoft reveal many of the underlying factirs that affect their AdCenter Quality Index Score, giving you an edge in lower cost adverts, and quicker "submission to Live" times. Continue reading...

Rebecca Berkich works for Xerox. She manages their seach efforts in-house across most of the world, except the Far East where she has to coordinate efforts with a sister brand. I had the pleasure of hearing her take on search marketing at the International Search Summit, held at the British Library a few weeks back. Rebecca's role seems to mostly be going around variuos stakeholders within Xerox trying to edge them… Continue reading...