I love this job at times. I have NO customers in Sweden and I have to be honest - there are plenty of clever enough Scandinavian Search Marketers out there. But somehow I seem to have been asked back to Stockholm time and again, for both SES and now SMX. I think… Continue reading...

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Microsoft reveal many of the underlying factirs that affect their AdCenter Quality Index Score, giving you an edge in lower cost adverts, and quicker “submission to Live” times. Continue reading...

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Rebecca Berkich works for Xerox. She manages their seach efforts in-house across most of the world, except the Far East where she has to coordinate efforts with a sister brand. I had the pleasure of hearing her take on search marketing at the International Search Summit, held at the British Library a few weeks back.

Rebecca’s role seems to mostly be going around variuos stakeholders within Xerox trying to edge them… Continue reading...

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