We as marketers will be able to target right down to the individual, influencing them at regular intervals through the day. You could very realistically deliver adverts to ONLY leaders of specific organisations, planting doubts in their core belief systems. Continue reading...

Bill Gates and Seinfeld are doing some viral Videos together. Bill’s not a bad actor… but WHO wrote the script? Continue reading...

Matthew Loughlin has started working at Receptional – say “hi” if you meet him. Continue reading...

Next month sees the second A4U conference at London Excel. I’ve been hanging around Matthew Wood like a rash for several years now. because he has well and truly tapped into the UK affiliate industry in the same way Danny Sullivan managed to corner the search marketing industry about a decade ago. Last year’s conference was really a blinding success and I especially… Continue reading...