I have always felt that there was a lack of case studies for link building campaigns. So I guess I have to ‘fess up and say how we have been working on a World cup betting campaign for the last six months or so. It has been a journey and as we come to the wire, Paddypower have let me reveal our hand. Continue reading...

I’ve been getting really annoyed at Google’s semantics mapping, but now I think Google’s PPC team should be eating humble pie.