Here are some good Link Building Tools and reputation management tools from around on the web. I have a four hour workshop for SES Training to do on Linking strategies and reputation management. There’s a lot of ground to cover and I know that a big part of it will be online tools that people can use to evaluate links. I thought I’d save myself time and just link to them from here. If you have some other decent ones – please suggest them in the comments. I’ll try and keep this post up to date and current.
labs.receptional.com/links/(password required at the moment): This is the only one in the list that requires a log-in. This tool strips out links that cannot be identified as trustworthy and shows the different strategies between two competing sites.
Technorati Buzz-meter: This chart monitors your company’s name being mentioned on blogs. You can take this code and dispaly a graph on any web page. At Receptional we have the chart on our Intranet home page, so the whole company can see when we get a “buzz”.
Google Alerts:Seeing back-links is not always as useful as knowing what is changing on the search engines. Whenever Google indexes a new page on the web, you can get an email if it includes keywords that you are following. You cannot get much more relevant than Google itself telling you when it finds a new mention.
Yahoo Site Explorer: Google doesn’t like to give useful back-link data. Yahoo is much happier doing so if you use this link. This is the best data source for finding backlinks into your entire domain… or your competitor’s!
Marketleap’s Linkpop: This back-link checker analyses up to three sites but compares them with the biggest sites in your vertical. This really is a tool for people looking to have significant market share.
Live HTTP Headers: This Firefox plug-in helps SEOs avoid a trap. Many links involve redirects and whether Google correctly interprets these links is not obvious. This plug-in helps us to see if 301 redirects are operating correctly and whether 200 messages are being returned.
Compete.com:This company has arrived to challenge Hitwise without the expense. Download the toolbar and set up a “snapshot portfolio” and you will be able to track competitors over time. The data used to be US centric, but I believe they now have UK data-sources.
Google Trends: Not as cool as Compete.com, but at least they have historical data and news spikes
Make a Blidget:Turn you blog into a Widget, which others can put into their pages – their Facebook, their Myspace, their personalised Google page… almost anywhere. If the content is good, you have got a viral link tool. (If you want something cleverer, we can build that too…)
WordPress: If you don’t have a way to add content to your site easily, you don’t have one of the major tools for SEOs today. WordPress is free and robust. Add it to your site to have an instant blog or news service. Then use the RSS feed (or a blidget!) to syndicate the news with the rest of your site and other parties.