I’m fairly confident my methodology is sound this time. Google Profiles pass link juice. Specifically, they pass anchor text relevancy through to a landing page. That’s an easy link. Now all you need to do is get everyone linking to your profile.
I have been testing whether a page passes PageRank over the last few months and in particular was using Google Profile for my test. I managed to corrupt my first test – but in the process learnt that anchor text should not be unduly long if you want it to be effective. This time though, this result pretty much proves my theory I think, that says Google Profiles DO pass juice.
I set up some unique anchor text on my Google Profile like this:
Which results now in the following Google search result:
To be clear, the phrase “little Bed-shire” does not appear anywhere on the site in the harlington.net site result. The result was a “GoogleWhack”. The only page where that text appears, in that order, is on my Google profile of Dixon Jones. Yet because that text appears ONLY in anchor text, Google’s search engine has decided that the page it links t0 – not the profile itself – is the relevant page in this context.
Of course, Google’s right. So how did the others fare?
Well Live Search comes in second… finding the result, but giving the relevance to the Google Profile rather than the landing page:
In last place comes Yahoo. They probably ban Google profiles on principal.
Now before everyone gets carried away with rushing out to get a free link from Google, a word of caution. The only commercially viable link in my profile is absolutely buried in the serps. My test ONLY tested what it tested… mileage cannot be guaranteed and results may vary.