I’ve always said that links are all about quality – and when speaking I made jokes about “If I could get a link from Microsoft’s home page then I wouldn’t care what Google thinks”.
I used to say it as a throw away comment because it was something that I thought was pie in the sky. Something that a small business just couldn’t aspire to in practical terms. But it really doesn’t matter how small or large you are – people WILL listen to you and link to you if they think you have something valuable to say.
Over the years, Receptional has had a link from an article on search marketing on the BBC and we have a PPC case study on Google. So it goes to show that you do not have to be large to get real links from real (and significant) industry partners.
Today I am the guest blogger on Microsoft Advertising. I’m very grateful for the opportunity to post and if you are involved in the advertising world and know your stuff, I would suggest you do not give up on similar ambitions.
Good links don’t come with link requests, they generally come with being good at what you do. That’s as it should be. I’m not pretending that these links are the same as Microsoft’s home page, or the BBC’s main news page. But they DO provide prospective clients with some third party evidence that may help some to trust me enough to lend me their brand to tender and treasure, to see what we can do in our small little part of the digital world in which we live.