If you have something unique, then it’s good to share! Forget Google… It’s good to share anyway, Then again, if you have shared something GOOD, then you should at least give Google a fighting chance of noticing.
Take this example of a map widget. Expert Africa are a brilliant company if you want to go trekking around Africa. I doubt anyone else has all the lodges in Rwanda’s national parks plotted and marked on a Google map via their API:
Now this is a GREAT use of widget technology. With the press of a few buttons. Expert Africa have given me the ability to display the map on my blog. If I have just been on an epic adventure, I (being geeky) would certainly want to blog about it to my friends. Having this to help me makes the whole experience even better.