PRWeb announced back in February that they were going to launch a UK version. I was very excited… then sadly watched for the next 8 months whilst the web page sat and effectively said “coming soon”. Well… it launched a couple of weeks ago. Very quietly… with pretty much zero fanfare.
I thought that a new UK press release system would be a great case study for my presentation next week at a4uexpo.com so I thought I would do them a favour and email them, asking if they would give me some credits to do the test. I couldn’t promise to say it was brilliant, but I also said I wasn’t out to slate them.
Well – firstly – they never replied. So this test is now costing me £110 out of my own pocket, and if it doesn’t deliver, I feel every justification in slating them! But then – I’m not bitter – :).
So the release went live this morning. Observation number 1 – unless you want to pay lots more, you need to plan the release several days in advance.
I’ll let you know what exposure I can glean at my presentation at A4U. If there is anything you want me to test and report on, maybe comment here and I’ll include it in the presentation but also reply here in case you won’t be at A4U.