As I sat in Gatwick airport, fighting with the WiFi, my CTO sat opposite me, making sure my Outlook Exchange gets into the office systems properly, so I can be dealing with my Emails while on the plane to Pubcon. I had some Viagra emails amongst the 159 downloaded over the weekend, but the majority were things I signed up to, and the occasional one was even a real human discussing real business. Well – out of the 159 I have now answered the 12 or so that were human related or required human replies. That leaves me to ponder the comment Andy made when he saw the Viagra emails… namely that although those got through, my spam filters passed the 1 million blocked some time ago.
1 Million – that’s quite a lot I thought! Apparently we don’t even have our filter settings set as high as they can be, as we are happy to let a few of the cleverer ones get through instead of a false positive on a client email. We do use more than one system to filter the emails – but overall I think this tells me three things:
1) That maybe the Viagra ones are actually now quite well targeted now that I am in my forties
2) That Andy has pretty well got email spam under control but mostly…
3) The amount of spam is far from decreasing! When is it going to get fixed???
In a world gone mad with behavioural targeting getting down to whether I prefer chess over cars, the same clever boffins can’t work out how to stop spam. Oh – wait – the guys that are developing behavioural targeting systems to the nth degree are marketers… as are the spammers. The boffins have been bought up by the free market economy. That means it’s up to the governments to fix this.
Well, nobody else is going to do it are they?
Me – I’m going to go into rocket science marketing in my next incarnation.