Here’s how the “will it blend” campaign increased blender sales 700% from a $50 start. Continue reading...

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We as marketers will be able to target right down to the individual, influencing them at regular intervals through the day. You could very realistically deliver adverts to ONLY leaders of specific organisations, planting doubts in their core belief systems. Continue reading...

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Bill Gates and Seinfeld are doing some viral Videos together. Bill’s not a bad actor… but WHO wrote the script? Continue reading...

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Microsoft reveal many of the underlying factirs that affect their AdCenter Quality Index Score, giving you an edge in lower cost adverts, and quicker “submission to Live” times. Continue reading...

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It started as a “Build-a-bear” party. It has ended in tears.

A few weeks ago my daughter went to a “Build-a-bear” party. Basically a party in a teddy bear shop where you build your own teddy bear. there’s probably all sorts of child slave labour law issues in that whole model, but the kids loved it Continue reading...

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Voucher codes were a great way to track marketing channels until individuals were given a scaleable way to tell their friends about them. You could call it “viral marketing” but it is being measured as channel marketing. Now promotional vouchers are starting to eat away at the brand’s margins. Here’s why. Continue reading...

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Here’s a link building case study… redefining the phrase “satellite links”

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Some months back I reviewed FaceBook’s sponsored listings  and found the Click through rate to be very poor. Since then I have tried with a much larger brand and had an even more disastrous CTR. Today I think I found out at least one reason why.

I was going through Facebook and was clicking around. Just as I clicked Continue reading...

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Blimey. Just had a call from Mel, who’s just had a text from Steve Ballmer. Microsoft are going to  buy Yahoo at $31 a share!

 This representings total equity value of approximately $44.6 billion.

 But the more important thing for all of us is that there will be two players, not three.

So I heard the news Continue reading...

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Don’t believe all the hype you hear in SMO. Last year one of the most hyped successes in Social Media Marketing (SMM) was the Stormhoek Case study. Hey - that’s a CNN link, so it MUST have been great huh?

Well I was with a prospective client yesterday who has been a wine merchant Continue reading...

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