Some of you may have heard me mention Empire Avenue as a potentially great way of Gamification of your own social media marketing efforts. I only ever put it out there as a “fun idea to think about when you have time”. But as I woke up at 5:00 AM this morning, here is a little idea I am experimenting with in the game’s “Missions” which you might like to… Continue reading...

We occasionally see “most popular search terms” lists given out by Yahoo and Google. Here I managed to find the top ten most popular search terms by letter of the alphabet. Useful if you have a site with alphabetized content to monetize… Useful for other reasons too. Continue reading...

Here’s how the “will it blend” campaign increased blender sales 700% from a $50 start. Continue reading...

We as marketers will be able to target right down to the individual, influencing them at regular intervals through the day. You could very realistically deliver adverts to ONLY leaders of specific organisations, planting doubts in their core belief systems. Continue reading...

Bill Gates and Seinfeld are doing some viral Videos together. Bill’s not a bad actor… but WHO wrote the script? Continue reading...