Online Advertising .

Most popular search terms by letter

admin — Mon, 15 Dec 2008 12:47:48 +0000

We occasionally see "most popular search terms" lists given out by Yahoo and Google. Here I managed to find the top ten most popular search terms by letter of the alphabet. Useful if you have a site with alphabetized content to monetize... Useful for other reasons too.

by Dixon Jones

Most popular search terms by letter

Will it Blend? A talk from the creator

admin — Wed, 12 Nov 2008 17:38:03 +0000

Here's how the "will it blend" campaign increased blender sales 700% from a $50 start.

by Dixon Jones

Will it Blend? A talk from the creator

The Future of Search

admin — Mon, 22 Sep 2008 08:13:09 +0000

We as marketers will be able to target right down to the individual, influencing them at regular intervals through the day. You could very realistically deliver adverts to ONLY leaders of specific organisations, planting doubts in their core belief systems.

by Dixon Jones

The Future of Search

Bill Gates tries to get Viral

admin — Fri, 12 Sep 2008 14:25:11 +0000

Bill Gates and Seinfeld are doing some viral Videos together. Bill's not a bad actor... but WHO wrote the script?

by Dixon Jones

Bill Gates tries to get Viral

Microsoft “Quality Index” uncovered

admin — Mon, 16 Jun 2008 18:00:30 +0000

Microsoft reveal many of the underlying factirs that affect their AdCenter Quality Index Score, giving you an edge in lower cost adverts, and quicker "submission to Live" times.

by Dixon Jones

Microsoft “Quality Index” uncovered

Viral campaign that brought my daughter to tears

admin — Mon, 24 Mar 2008 18:16:52 +0000

It started as a “Build-a-bear” party. It has ended in tears.

A few weeks ago my daughter went to a “Build-a-bear” party. Basically a party in a teddy bear shop where you build your own teddy bear. there’s probably all sorts of child slave labour law issues in that whole model, but the kids loved it

by Dixon Jones

Viral campaign that brought my daughter to tears

Here’s £30 free. Here’s some bad analytics.

admin — Fri, 14 Mar 2008 09:49:05 +0000

Voucher codes were a great way to track marketing channels until individuals were given a scaleable way to tell their friends about them. You could call it "viral marketing" but it is being measured as channel marketing. Now promotional vouchers are starting to eat away at the brand's margins. Here's why.

by Dixon Jones

Here’s £30 free. Here’s some bad analytics.

Link Building Case Study

admin — Fri, 15 Feb 2008 19:20:40 +0000

Here's a link building case study... redefining the phrase "satellite links" :)

by Dixon Jones

Link Building Case Study

Why Facebook adverts are not working

admin — Mon, 04 Feb 2008 13:33:12 +0000

Some months back I reviewed FaceBook’s sponsored listings and found the Click through rate to be very poor. Since then I have tried with a much larger brand and had an even more disastrous CTR. Today I think I found out at least one reason why.

I was going through Facebook and was clicking around. Just as I clicked

by Dixon Jones

Why Facebook adverts are not working

Microsoft to buy Yahoo

admin — Fri, 01 Feb 2008 12:10:39 +0000

Blimey. Just had a call from Mel, who’s just had a text from Steve Ballmer. Microsoft are going to buy Yahoo at $31 a share!

This representings total equity value of approximately $44.6 billion.

But the more important thing for all of us is that there will be two players, not three.

So I heard the news

by Dixon Jones

Microsoft to buy Yahoo