Don’t believe all the hype you hear in SMO. Last year one of the most hyped successes in Social Media Marketing (SMM) was the Stormhoek Case study. Hey – that’s a CNN link, so it MUST have been great huh?

Well I was with a prospective client yesterday who has been a wine merchant Continue reading...

Hitwise has just produced a report showing that Christmas Day 2007 was the busiest day EVER for social networks in the UK. Why were the computers even ON? Because society is changing… Continue reading...

It’s not beyond the wit of man to fix. It’s beyond the will of those with the wit and beyond the wit of those with the will. Continue reading...

In the light of the British Government losing the Bank and National Insurance records of half the population, my mind cannot help but return to the corporate identity theft issues on our very doorstep. At SMX London the other day, the engines reiterated their commitment to protecting personal identities, but the truth is very different. Take Next’s website, for example – Indeed you can possibly take any website using the… Continue reading...

I saw that Facebook today (or was it yesterday?) launched a new advertising platform. Well - two actually - but the first is called “social advertising” and I managed to get my first ad campaign running on a PPC basis in about 10 minutes flat. Some observations and screenshots along the way for anyon interested. I have… Continue reading...