A couple of experts at a conference in Dublin put together a compelling case for multivariate landing page testing. If you don’t have someone doing landing page testing for you, then it’s pretty clear that even smaller companies are losing out on getting to grips with your website users. Continue reading...

I have been to many conferences on search over the years. If you are – or want to be – on the speaker circuit, here’s my pick of the best. Continue reading...

I was very impressed with the way in which 99designs gve me over 50 different “look and feel” designs for my blog. If you want a decent designer, here are many! Continue reading...

Next month sees the second A4U conference at London Excel. I’ve been hanging around Matthew Wood like a rash for several years now. because he has well and truly tapped into the UK affiliate industry in the same way Danny Sullivan managed to corner the search marketing industry about a decade ago. Last year’s conference was really a blinding success and I especially… Continue reading...

Friends and family are always coming up to me asking for my opinions on their latest business idea or website and more and more I am starting to find myself giving the same advice time and again. Write it down! I don’t know for sure that your business is going to make a million or break the bank – but what I do know is that you won’t even get… Continue reading...