Voucher codes were a great way to track marketing channels until individuals were given a scaleable way to tell their friends about them. You could call it “viral marketing” but it is being measured as channel marketing. Now promotional vouchers are starting to eat away at the brand’s margins. Here’s why. Continue reading...

I will be on a Link development panel at SES New york again this year, but for the first time in the States I will also be running a link building Training course. I hope the Americans understand my British accent… Continue reading...

Which company has bought a website with 813,000 backlinks and then more or less switched it off? Continue reading...

At some point last year I found myself in Edinburgh, doing an SEO presentation with those guys trying to buy that upstart, Yahoo. That’s where I met David Bain, who said that he had this training course planned and he wondered if I would do an interview with him, which I duly did.

He said he’d Continue reading...

Just overheard Kevin Ryan and Marilyn talking about attendance at SES London. They’ve got 2,000 people coming over the three days. Te Business Design Center is a strange layout, so it’s not always easy to see how many people are around, but the session I just went to was full. Mind you… the panel included Continue reading...