I had an interesting day. As I sit here repairing my PC with a complete clean installation, I thought I’d share the interesting bits. I promise not to take too long.

Using Ninite.com to REALLY make a PC reinstall easier.

I think I used this once before, but it has come on a LONG way since then. Ninite.com let’s you select which packages (all free or… Continue reading...

Oh that’s cool. The Netherlands just scored a goal and the title tag updated on my screen to show the score go from 1:1 to 2:1.

I have always felt that there was a lack of case studies for link building campaigns. So I guess I have to ‘fess up and say how we have been working on a World cup betting campaign for the last six months or so. It has been a journey and as we come to the wire, Paddypower have let me reveal our hand. Continue reading...

I’ve been getting really annoyed at Google’s semantics mapping, but now I think Google’s PPC team should be eating humble pie.

I am in Dallas at the moment, wondering when the volcanic ash-cloud will drift away from London, so that I can get on a plane home. While investigating this, I came across something really interesting on the BBC website. It is something I would not have seen in the UK. The BBC is selling video advertising. They are not allowed to do this in the UK, but none of us… Continue reading...