Microsoft reveal many of the underlying factirs that affect their AdCenter Quality Index Score, giving you an edge in lower cost adverts, and quicker “submission to Live” times. Continue reading...

Rebecca Berkich works for Xerox. She manages their seach efforts in-house across most of the world, except the Far East where she has to coordinate efforts with a sister brand. I had the pleasure of hearing her take on search marketing at the International Search Summit, held at the British Library a few weeks back.

Rebecca’s role seems to mostly be going around variuos stakeholders within Xerox trying to edge them… Continue reading...

I just noticed that Search Engine Land’s Facebook group has just recruited its 2000th member. I thought I knew the first few members - but was surprised that I also know the 2000th! Jason Duke has been on the search scene forever (Warning - You Tube Link)- you may have seen him walking around wearing a Spam sandwichboard if you have been in… Continue reading...

Are the search engines are becoming fiefdoms in their own right, unrestrained by the notion of corporate responsibility? Corporate privacy may need protecting a law at some point in the future. Continue reading...

Why I still believe short term link building is bad - even though it works. Continue reading...

If you haven’t had a chance to see this back link analysis tool yet, here’s a password that will only last a couple of weeks. You should get there quickly if you are onto SEO. Continue reading...

Microsoft ran a “Live Search Syposium” for 100 or so specially invited guests. Here is the vision of search in the future that they showed us. Continue reading...

Google promoted device to make a vague attempt at link spam. i think it may have also dampened the desire to debate on blogs though Continue reading...

Friends and family are always coming up to me asking for my opinions on their latest business idea or website and more and more I am starting to find myself giving the same advice time and again. Write it down! I don’t know for sure that your business is going to make a million or break the bank - but what I do know is that you won’t even get… Continue reading...

I am not saying that omniture is crap but I seem to be able to get Indextools to give me useful information whilst Omniture just gives me headaches. Where some people might say that Omniture has a steep learning curve I just call a difficult UI experience. My only wish now is that we don’t find Yahoo turning Indextools to crap.

There are two versions of Indextools -… Continue reading...