I have always felt that there was a lack of case studies for link building campaigns. So I guess I have to ‘fess up and say how we have been working on a World cup betting campaign for the last six months or so. It has been a journey and as we come to the wire, Paddypower have let me reveal our hand. Continue reading...

I’ve been getting really annoyed at Google’s semantics mapping, but now I think Google’s PPC team should be eating humble pie.

I am in Dallas at the moment, wondering when the volcanic ash-cloud will drift away from London, so that I can get on a plane home. While investigating this, I came across something really interesting on the BBC website. It is something I would not have seen in the UK. The BBC is selling video advertising. They are not allowed to do this in the UK, but none of us… Continue reading...

In New York – shortly before Easter – I was lucky enough to bump into Richard Zwicky from Enquisite, the very day he had launched a new idea, Enquisite Linker. It was especially fortunate because I gave it a quick test drive there and then, so when I was on WebmasterRadio’s “State of Search” later in the day and… Continue reading...

I have been playing around with a neat world cup widget, by Paddypower, which (with a few clicks of the button) you can use to provide live news about the World Cup into your website. You can also change the look and feel and decide what content you want. If you are into the Wolrd Cup and have any Footie sites, please try it out yourself. Here is my… Continue reading...