Linking Without Walls

  • Filed under: SEO
  • January 1st, 2008
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3 users commented

How would you measure a “review night” that was part of an on going internet geek outreach program?

Vegas is the most analyzed, surveyed, measured, studied, and statisticallized business town on the planet. It is all about numbers baby. Numbers of people, dollars, days of the week, demand for shows, predications, odds of winning, odds of losing, foot traffic, beds sold, rooms at max dollar – it is a numbers, numbers, numbers world in Vegas.

I have never dealt with any business that is so into numbers. Nothing goes on in Vegas that can’t be measured. If it can’t be measured – it isn’t worth doing.

So the question is simple; how would you measure a “webmaster site owners review night out” that was part of an on going internet geek outreach program? How would the hotels know that they reached their intended targets?

The only way is if those site owners demonstrated they own sites by posting comments about the shows they saw. Vegas found those comments to be invaluable. The links (which were very few), were just the icing – not the cake. The real story, is in the posted stories by the attendees themselves.


said Brett Tabke on January 3rd, 2008 at 3:18 pm

Dixon FYI – Blue Man Group link is broken. You forgot your http://

said webmonkey-in-ireland on January 8th, 2008 at 3:12 pm

LOL – Classic error! Fixed with thanks.

said mayhemuk on January 8th, 2008 at 5:40 pm

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