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It looks like SMX has some their research and found that their best way to differentiate themselves as a conference is to go to the advanced end of the market. SMX London is one of the premier search marketing conferences and is in the New Connaught Rooms in just a couple of weeks – the 18th-19th of May.
The show’s agenda has been revamped considerably, concentrating on the more advanced elements of search and social media, dropping sessions like “the Fundamentals of Search Advertising” and “Link building Fundamentals” altogether.
There is no doubt that the show comes from a great pedigree – being born out of the two founders of the original SES – Danny Sullivan and Chris Sherman. In the USA, SMX Advanced has worked towards the “top end” of the market – and by this I do not mean top end in money terms, but in knowledge terms. It looks like London is set to try to also make this distinction.
Clearly, changing the agenda this close to the event will not have been a decision taken lightly. I am looking forward to moderating Mike Grehan for a change, on the “Industrial Strength SEO” section, with other notables: Andy Atkins-kruger, Gary Beal and Richard Baxter.
I am also encouraged by the number of British speakers. SMX still has brought in the great heavyweight speakers from Stateside, like Shari Thurow and Christine Churchill and Rand Fishkin to name three, but there is also great representation from the new darlings of search – the Critchlow Brothers, Ayima and one of my favourite speakers/moderators – Ciaran Norris.
There’s also speakers from Google and Microsoft, so hopefully see you there?
The dates: Monday and Tuesday 18th/18th May 2009
The Venue: New Connaught Rooms in the heart of London
The Agenda: http://searchmarketingexpo.com/london/2009/agenda
The place to register: http://searchmarketingexpo.com/london/2009/register