Google Adwords occassionally sends messages to account managers which – I would have thought – will ruin the confidence of the not so savvy adwords manager if the advice was taken at face value. Here is just one short example of Google getting WAY too clever… and way too wrong. Continue reading...

Microsoft reveal many of the underlying factirs that affect their AdCenter Quality Index Score, giving you an edge in lower cost adverts, and quicker “submission to Live” times. Continue reading...