Joostย is speaking at the A4U expo on Blog Promotion. Specifically: “Optimising for WordPress”. He started with a load of tips for plugins, but to make sure you go to see his site, you’ll have to go and find the presentation in full from his blog.

He gave some promotion tips and some conversion tips.

Promotion tips:

  • Go where the readers go. Sphinn, LinkedIN, Reddit, Digg. Social Networks.
  • Don’t bait with bad content, because users unsubscribe and never return.
  • Do Guest posts on bigger blogs. Saves the big guys writing posts, and you get the promotion for your own blog.
  • Turn visitors into fans, by getting the users to subscribe. The subscribe button just can’t be big enough! (I’ll make mine bigger soon).
  • Most readers don’t know what RSS is – so give users a chance to subscribe by email as well.
  • Remind people to subscribe after each post.
  • Comment Redirect or Comment relish helps new commenters by redirecting them through to a subscriber message.

Improving conversion on your blog:

  • Ask for comments
  • Thank people for commenting
  • Get to know your readers. Follow the links they leave and see why they like you
  • Answer all questions and respond to all feedback
  • Reward Good remarks, by giving them credit for their comments by way of another blog post
  • Keep people involved, by commenting on others’ comments and maybe getting a plugin to receive comments by email when they are posted.
  • Don’t distract users. Get the Track-backs pushed to the bottom.
  • Always fight spam in the comments (at least by enabling Akismet)
  • Keep it simple to comment
  • Measure, Improve and Repeat
Some great tips – and I certainly haven’t done most of them. Especially turning users into subscribers. So – feel free to hot the very small subscribe button!
Right – I have to go and prepare my own presentation next, on Internet Marketing Howlers.

Dixon Jones

An award-winning Search and Internet Marketer. Search Personality of the year Lifetime achievement award Outstanding technology individual of the year International public speaker for 20 years in the field of SEO and Internet Marketing, including: Pubcon; Search Engine Strategies (SMX); Brighton SEO; Ungagged; Search Leeds; State of Search; RIMC and many more.


Canon powershot cameras · 11th January 2009 at 3:22 pm

Also ensuring your blog is do follow, will increase intelligent comments tenfold.

Dixon Jones · 11th January 2009 at 5:12 pm

LOL… You think?

It might increase the comment spam 10 fold, but I am do follow and find “intelligent” comments just as sparingly distributed.

quest - marketing tips · 16th January 2009 at 2:07 am

“Do Guest posts on bigger blogs.”

Shall we test this theory? I’ll track this link and see how it works. I track everything!

Always write a comment relevant to the post and add value to that post. This is valuable right? Because I’m saying, what you are saying, is valid.


PS: I always read the entire post before commenting; call me crazy but how does one add value if they don’t know what they are commenting?

Dixon Jones · 20th January 2009 at 5:02 pm

You need a bigger blog than me then. Very select readership, mine ๐Ÿ™‚

Difabio · 23rd January 2009 at 7:55 pm

This is great advice. It’s mostley the little things that count like telling people to susbscribe. This helps bring more fans to the site.

Mike · 30th September 2012 at 8:46 pm

Hi Dixon
Another good point is to have a niche specific blog, this way you should attract people interested in the same topics you write about. There are too many general blogs about.

Might have to give you a game of chess some day ๐Ÿ™‚

A4UExpo was great, yet again. - Yoast - Tweaking Websites · 16th October 2008 at 8:05 pm

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Dixon Jones’ WordPress theme « Dixon Jones · 26th February 2009 at 6:06 pm

[…] though, I like it. Joost always said “You can’t have a big enough signup button“. Well – I tried! Since I have a server dedicated to an email marketing suite we bought years […]

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