I am not saying that omniture is crap but I seem to be able to get Indextools to give me useful information whilst Omniture just gives me headaches. Where some people might say that Omniture has a steep learning curve I just call a difficult UI experience. My only wish now is that we don’t find Yahoo turning Indextools to crap.

There are two versions of Indextools – professional and Enterprise. Please don’t get me wrong – you need the Enterprise version to be able to compete with Omniture. But compete it does – and what seems to require consultancy help from Omniture just works on IndexTools with a few intelligent clicks and dragging a filtered report to a bookmark or a dashboard. It may be that I just don’t have access to administrator level of a full Omniture account… Actually – if I did – then Omniture are so scared of being properly compared that they don’t actually ALLOW their competitors to see omniture data. That’s pretty lame. If you have a world beating product, then you should show it off to anyone and everyone don’t you think?

Where things may differ is moving forward. Indextools did have plans for some very smart new ways of measuring lifetime values for visitors. I’m sure those ideas will have been part of Yahoo’s master plan, but the current “new face of Indextools” for the time being looks to be competing with Google Analytics, not with Omniture… but the real cool stuff is yet to come from Indextools. It may take a bit longer to arrive now, but hope, heavens to murgatroid, that Yahoo doesn’t ruin what partners of Indextools have seen in Indextools’ strengths for some time. Independence was one of those strengths… so given that we’ve lost that plank, let’s hope that the system doesn’t…

  • Grind to a halt under the new publicity (It’s already slowed a bit)
  • Get changed so that it cannot be used for deep analysis
  • Get changed in ways that compromise the ability for large companies to fulfill their dataprotection act obligations.
  • Get ad-funded (ugh!)
  • Break

I am all for change. The analytics industry still has a way to go before we can all agree on how to measure things properly. Please Please Please, Yahoo – keep the IndexTools system healthy and ad-free. In the meantime, I think that if you want an Indextools partner then at the moment you will need to work with one tha believed in IndexTools before Yahoo bought them out. My guess is that this is going to be the only way to get a decent enterprise account at this time.

Dixon Jones

An award-winning Search and Internet Marketer. Search Personality of the year Lifetime achievement award Outstanding technology individual of the year International public speaker for 20 years in the field of SEO and Internet Marketing, including: Pubcon; Search Engine Strategies (SMX); Brighton SEO; Ungagged; Search Leeds; State of Search; RIMC and many more.

1 Comment

DougS · 1st May 2008 at 1:14 pm

Good post Dixon….we use Index Tools following a simple conversation.

Out of the 200 reports in Omniture how many will you use? I said about 5, Index Tools told us they would help us build them and they did.


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