SEO (Search Engine Optimization) has been a passion of mine for over 20 years. I was a founding owner of one the Uk’s original SEO companies, Receptional, which I eventually sold through to a management buyout team.
These are some of my posts over the years on SEO.
As Search Engine Optimization heads from “strings to things”, it is becoming more important for SEOs to understand the difference between Topics and Search Terms. Fortunately, Google has made this very easy to check up in Google Trends. As Search Engine Optimizers build out their “Entity SEO Strategy”, they need Read more…
I am delighted to be able to report that I have a new official role as the Ambassador for the brand behind the Search Awards in the UK, EU and US, The Search Awards make the industry a much better place to do business and I have been mightily impressed Read more…
Google has been pushing SEOs to use structured data on all their content for some time, but structured data comes with a nasty little secret which I saw revealed in a single slide yesterday. Sometimes, structured data will KILL your content. Here’s why… When Oncrawl‘s Lionel Lionel Kappelhoff-Lançon put this Read more…
I have just accepted the honour (or “honor” as I think you say in the USA) of presenting the Interactive Marketing Awards on the 6th March in Fort Lauderdale and I think the awards are going to start flying. I’ll tell you why. These awards go out to companies that Read more…
If you link out to content for any reason other than user experience, here’s one way that Google might be prone to devaluing your content… by looking at the behaviour of users that travel down those links and working out what they do when they get to the site you Read more…
I recall Rand Fishkin once saying at an SMX Advanced that “Twitter was not useful as a marketing tool”. It was a long time ago and I hadn’t heard of Twitter at the time, but by the next Pubcon, Vanessa Fox was tweeting from the stage and in the SEO Read more…
Ever needed a list of Random Domains in an Excel Spreadsheet? If so, feel free to use mine in this post… just thank www.receptional.com when you use it in a blog post please. Recently I have been seeing innumerable SEO posts that claim to be scientific, then show you data Read more…