In recent years, Google has moved from a URL based system, to an entity based system. Entity SEO is an approach towards web traffic optimization which looks at how Google builds its Knowledge graph and how to generate traffic and engagement from it. Entity SEO is also called Semantic SEO or Topical SEO. It is still in its infancy.
As the Conservative party HQ found out, changing a Twitter handle is easy, but not always advisable! There are pitfalls. These are especially dangerous if you are looking to migrate from one currently controlled by a third party to your own following. I was reminded of the pitfalls when this Read more…
Google Knowledge Graph Bias Uncovered Google’s quest to give users deeper insights when users ask about things (Entities) is flawed from the outset. Understanding how other systems infer topicality provides insight into understanding how knowledge graph bias is inherent in the system due to human influence. This post sets out Read more…
As Search Engine Optimization heads from “strings to things”, it is becoming more important for SEOs to understand the difference between Topics and Search Terms. Fortunately, Google has made this very easy to check up in Google Trends. As Search Engine Optimizers build out their “Entity SEO Strategy”, they need Read more…