There is a significant difference between advertising online and marketing online. Ads are a very narrow (and often expensive) form of traffic and lead generation. Remember the following:
This presents a paradox in optimisation. Unless you are able to accurately measure your margins on every sale (which is harder than you think) then you need a formula that defines your ad-marketing spend which will work for you, not the platforms on which you advertise.
I have just accepted the honour (or “honor” as I think you say in the USA) of presenting the Interactive Marketing Awards on the 6th March in Fort Lauderdale and I think the awards are going to start flying. I’ll tell you why. These awards go out to companies that Read more…
Some of you may have heard me mention Empire Avenue as a potentially great way of Gamification of your own social media marketing efforts. I only ever put it out there as a “fun idea to think about when you have time”. But as I woke up at 5:00 AM Read more…
We occasionally see “most popular search terms” lists given out by Yahoo and Google. Here I managed to find the top ten most popular search terms by letter of the alphabet. Useful if you have a site with alphabetized content to monetize… Useful for other reasons too.
Here’s how the “will it blend” campaign increased blender sales 700% from a $50 start.
We as marketers will be able to target right down to the individual, influencing them at regular intervals through the day. You could very realistically deliver adverts to ONLY leaders of specific organisations, planting doubts in their core belief systems.
Bill Gates and Seinfeld are doing some viral Videos together. Bill’s not a bad actor… but WHO wrote the script?
Microsoft reveal many of the underlying factirs that affect their AdCenter Quality Index Score, giving you an edge in lower cost adverts, and quicker “submission to Live” times.