Dixon Jones
  • SEO Speaker and Internet Marketer: Dixon Jones
  • His Work
    • Digital Marketing
    • Brand Ambassador
    • Link Building Training
    • Udemy Courses
  • His Words (blog)
    • Internet Marketing PresentationsAs an experienced SEO Speaker. I have made hundreds of presentations over the years. Some of which, I have put up here on the blog. I also have others over on my SEO Slideshare channel.
    • Search Engine OptimizationDSEO (Search Engine Optimisation) has been a passion of mine for over 20 years. I was a founding owner of one the Uk’s original SEO companies, Receptional, which I eventually sold through to a management buyout team. This is some of my posts over the years on SEO.
    • Entity SEO
    • Online Advertising
    • Web technology
    • Tips
    • Commentary
  • His Passions
    • Personal
    • Little Victories
    • Chess
  • About Dixon
    • Contact & Connect
    • Events I Plan to Attend

Online Advertising

There is a significant difference between advertising online and marketing online. Ads are a very narrow (and often expensive) form of traffic and lead generation. Remember the following:

  1. Ad platforms (like Google, Twitter and Facebook) create great tools to manage your adverts, but these tools do not talk to each other.
  2. Third-party tools attempt to blend cross-platform advertising, but generally, cost a percentage of spend
  3. BOTH are built with their objective being to maximize the amount of money you spend over time.

This presents a paradox in optimisation. Unless you are able to accurately measure your margins on every sale (which is harder than you think) then you need a formula that defines your ad-marketing spend which will work for you, not the platforms on which you advertise.

Online Advertising

Why Marketing Technologies should go to Florida in March

I have just accepted the honour (or “honor” as I think you say in the USA) of presenting the Interactive Marketing Awards on the 6th March in Fort Lauderdale and I think the awards are going to start flying. I’ll tell you why. These awards go out to companies that Read more…

By Dixon Jones, 2 years2 years ago
Online Advertising

Leveraging Empire Avenue for Social Marketing

Some of you may have heard me mention Empire Avenue as a potentially great way of Gamification of your own social media marketing efforts. I only ever put it out there as a “fun idea to think about when you have time”. But as I woke up at 5:00 AM Read more…

By Dixon Jones, 9 years ago
Online Advertising Search Engine Optimization

Most popular search terms by letter

We occasionally see “most popular search terms” lists given out by Yahoo and Google. Here I managed to find the top ten most popular search terms by letter of the alphabet. Useful if you have a site with alphabetized content to monetize… Useful for other reasons too.

By Dixon Jones, 12 years ago
Online Advertising Search Engine Optimization

Will it Blend? A talk from the creator

Here’s how the “will it blend” campaign increased blender sales 700% from a $50 start.

By Dixon Jones, 12 years2 years ago
Online Advertising Search Engine Optimization

The Future of Search

We as marketers will be able to target right down to the individual, influencing them at regular intervals through the day. You could very realistically deliver adverts to ONLY leaders of specific organisations, planting doubts in their core belief systems.

By Dixon Jones, 12 years2 years ago
Online Advertising Web technology

Bill Gates tries to get Viral

Bill Gates and Seinfeld are doing some viral Videos together. Bill’s not a bad actor… but WHO wrote the script?

By Dixon Jones, 12 years ago
Online Advertising Web technology

Microsoft “Quality Index” uncovered

Microsoft reveal many of the underlying factirs that affect their AdCenter Quality Index Score, giving you an edge in lower cost adverts, and quicker “submission to Live” times.

By Dixon Jones, 13 years ago

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