There is a significant difference between advertising online and marketing online. Ads are a very narrow (and often expensive) form of traffic and lead generation. Remember the following:
This presents a paradox in optimisation. Unless you are able to accurately measure your margins on every sale (which is harder than you think) then you need a formula that defines your ad-marketing spend which will work for you, not the platforms on which you advertise.
It started as a “Build-a-bear” party. It has ended in tears.
A few weeks ago my daughter went to a “Build-a-bear” party. Basically a party in a teddy bear shop where you build your own teddy bear. there’s probably all sorts of child slave labour law issues in that whole model, but the kids loved it
Voucher codes were a great way to track marketing channels until individuals were given a scaleable way to tell their friends about them. You could call it “viral marketing” but it is being measured as channel marketing. Now promotional vouchers are starting to eat away at the brand’s margins. Here’s why.
Here’s a link building case study… redefining the phrase “satellite links” 🙂
Some months back I reviewed FaceBook’s sponsored listings and found the Click through rate to be very poor. Since then I have tried with a much larger brand and had an even more disastrous CTR. Today I think I found out at least one reason why.
I was going through Facebook and was clicking around. Just as I clicked
Blimey. Just had a call from Mel, who’s just had a text from Steve Ballmer. Microsoft are going to buy Yahoo at $31 a share!
This representings total equity value of approximately $44.6 billion.
But the more important thing for all of us is that there will be two players, not three.
So I heard the news
Don’t believe all the hype you hear in SMO. Last year one of the most hyped successes in Social Media Marketing (SMM) was the Stormhoek Case study. Hey – that’s a CNN link, so it MUST have been great huh?
Well I was with a prospective client yesterday who has been a wine merchant
Hitwise has just produced a report showing that Christmas Day 2007 was the busiest day EVER for social networks in the UK. Why were the computers even ON? Because society is changing…