Dixon Jones
  • SEO Speaker and Internet Marketer: Dixon Jones
  • His Work
    • Digital Marketing
    • Brand Ambassador
    • Link Building Training
    • Udemy Courses
  • His Words (blog)
    • Internet Marketing PresentationsAs an experienced SEO Speaker. I have made hundreds of presentations over the years. Some of which, I have put up here on the blog. I also have others over on my SEO Slideshare channel.
    • Search Engine OptimizationDSEO (Search Engine Optimisation) has been a passion of mine for over 20 years. I was a founding owner of one the Uk’s original SEO companies, Receptional, which I eventually sold through to a management buyout team. This is some of my posts over the years on SEO.
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Online Advertising

There is a significant difference between advertising online and marketing online. Ads are a very narrow (and often expensive) form of traffic and lead generation. Remember the following:

  1. Ad platforms (like Google, Twitter and Facebook) create great tools to manage your adverts, but these tools do not talk to each other.
  2. Third-party tools attempt to blend cross-platform advertising, but generally, cost a percentage of spend
  3. BOTH are built with their objective being to maximize the amount of money you spend over time.

This presents a paradox in optimisation. Unless you are able to accurately measure your margins on every sale (which is harder than you think) then you need a formula that defines your ad-marketing spend which will work for you, not the platforms on which you advertise.

Online Advertising

Viral campaign that brought my daughter to tears

It started as a “Build-a-bear” party. It has ended in tears.

A few weeks ago my daughter went to a “Build-a-bear” party. Basically a party in a teddy bear shop where you build your own teddy bear. there’s probably all sorts of child slave labour law issues in that whole model, but the kids loved it

By Dixon Jones, 13 years ago
Online Advertising Search Engine Optimization

How Voucher Codes Manipulate Search

Voucher codes were a great way to track marketing channels until individuals were given a scaleable way to tell their friends about them. You could call it “viral marketing” but it is being measured as channel marketing. Now promotional vouchers are starting to eat away at the brand’s margins. Here’s why.

By Dixon Jones, 13 years2 years ago
Internet Marketing Presentations Online Advertising Search Engine Optimization Web technology

Link Building Case Study

Here’s a link building case study… redefining the phrase “satellite links” 🙂

By Dixon Jones, 13 years2 years ago
Chess Online Advertising

Why Facebook adverts are not working

Some months back I reviewed FaceBook’s sponsored listings  and found the Click through rate to be very poor. Since then I have tried with a much larger brand and had an even more disastrous CTR. Today I think I found out at least one reason why.

I was going through Facebook and was clicking around. Just as I clicked

By Dixon Jones, 13 years1 year ago
Online Advertising Web technology

Microsoft to buy Yahoo

Blimey. Just had a call from Mel, who’s just had a text from Steve Ballmer. Microsoft are going to  buy Yahoo at $31 a share!

 This representings total equity value of approximately $44.6 billion.

 But the more important thing for all of us is that there will be two players, not three.

So I heard the news

By Dixon Jones, 13 years2 years ago
Online Advertising

Remember the Wine Blogging Case Study? They Just Went Bust

Don’t believe all the hype you hear in SMO. Last year one of the most hyped successes in Social Media Marketing (SMM) was the Stormhoek Case study. Hey – that’s a CNN link, so it MUST have been great huh?

Well I was with a prospective client yesterday who has been a wine merchant

By Dixon Jones, 13 years2 years ago
Online Advertising Web technology

A Million Spam Emails from the wilfully worthless

It’s not beyond the wit of man to fix. It’s beyond the will of those with the wit and beyond the wit of those with the will.

By Dixon Jones, 13 years ago

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