***THIS POST WAS INITIALLY ON INLINKS, BUT WAS UPDATED IN 2025. THIS VERSION WAS IS STORED HERE FOR PROSTERITY (WITH A NOINDEX TAG)*** Entity-based SEO is a new field, full of possibilities, but where solid approaches still need to be Read more…
Easily choose which LLM to use for you without testing them all! Below is an input that I sent to 6 different premium LLM/AI text generators. I have colour-coded the outputs. Select the colour you think is best in the Read more…
I turn 60 next month. Instead of a big party, my wife and I are heading to New Zealand for six weeks while my eldest son house-sits for us. I do feel quite sorry for all those people in the Read more…
I have been to many conferences on search over the years. If you are – or want to be – on the speaker circuit, here’s my pick of the best.
I was listening to Hans Zimmer on Spotify, and this came up. At 59, age is starting to become an inconvenient truth. It affects my mental health and affects how I look at the world. But on my better days, Read more…
For the last six weeks I have been running an experiment. I have built out four websites, each with nearly the same domain name, same Wordress theme. Each site has four pages – The titles of each page are the Read more…
Let’s be clear – there are some insanely talented public speakers in the SEO Industry. But there are also some absolute disasters. If you apply to speak at a Brighton SEO or a Pubcon and get accepted, that can be Read more…