Google Knowledge Graph Bias Uncovered Google’s quest to give users deeper insights when users ask about things (Entities) is flawed from the outset. Understanding how other systems infer topicality provides insight into understanding how knowledge graph bias is inherent in Read more…
What Dixon Does in Video Form I would like to thank Oleg LaputyevI, from Loud Videos for creating this great animated pitch video. Ever since stepping back from Majestic’s day-to-day, I have found myself floundering at networking events when people Read more…
I put this video together on how PageRank works last year whilst practising it for Pubcon in Las Vegas. I will also talk on PageRank at BrightonSEO in September. The presentation takes what looks to be a very complicated mathematical Read more…
As Search Engine Optimization heads from “strings to things”, it is becoming more important for SEOs to understand the difference between Topics and Search Terms. Fortunately, Google has made this very easy to check up in Google Trends. As Search Read more…
When the idea of a Trump state visit first emerged in 2017, I was in the throws of an MBA module on “Creative Decision Making”. The idea seemed to come out of the blue, without the prior knowledge of the Read more…
I am delighted to be able to report that I have a new official role as the Ambassador for the brand behind the Search Awards in the UK, EU and US, The Search Awards make the industry a much better Read more…
Google has been pushing SEOs to use structured data on all their content for some time, but structured data comes with a nasty little secret which I saw revealed in a single slide yesterday. Sometimes, structured data will KILL your Read more…