As Search Engine Optimization heads from “strings to things”, it is becoming more important for SEOs to understand the difference between Topics and Search Terms. Fortunately, Google has made this very easy to check up in Google Trends. As Search Read more…
When the idea of a Trump state visit first emerged in 2017, I was in the throws of an MBA module on “Creative Decision Making”. The idea seemed to come out of the blue, without the prior knowledge of the Read more…
I am delighted to be able to report that I have a new official role as the Ambassador for the brand behind the Search Awards in the UK, EU and US, The Search Awards make the industry a much better Read more…
Google has been pushing SEOs to use structured data on all their content for some time, but structured data comes with a nasty little secret which I saw revealed in a single slide yesterday. Sometimes, structured data will KILL your Read more…
If you think that GDPR is “only for companies to worry about”, you should think about the plight of (former) admin assistant, Jayana Morgan-Davis. She just got fined £790 for forwarding her work emails to her personal email address. (£200 fine Read more…
Enter the 2019 US SEarch Awards on this link. The US Search Awards are currently accepting entries for 2019 (Entry Deadline is 28th June, but probably will be open until around 12th July). You should really enter these, but you Read more…
I have just accepted the honour (or “honor” as I think you say in the USA) of presenting the Interactive Marketing Awards on the 6th March in Fort Lauderdale and I think the awards are going to start flying. I’ll Read more…