Link Training Workshop Feedback

I panic before running training sessions. So getting the feedback survey is always “lump in the throat” time. Here’s my scorecard for Link training after SES London.

Last month I ran the Link Building and Reputation Workshop at SES – a four hour session the day after the Search Engine Strategies conference with a much smaller group. It’s my fourth SES workshop now and I have to admit to being petrified before each session. The group was incredibly diverse and the demands and skill levels very different. I am therefore pretty pleased with the feedback survey that I just received from Incisive Media:

Feedback Survey Results

What is your overall evaluation of this workshop? 4.00

How would you rate the workshop leaders in terms of knowledge and presentation style? 4.14

Please rate the workshop leaders’ effectiveness (e.g. rapport with group, methods and models used). 3.86

What parts of the training were most interesting and useful to you?
1. The reputation
2. Quality of links
3. One to one input from Dixon on issues specifically relevant to me
4. Link audit tools

Please enter any additional comments about this workshop.
1. It was really interesting. It was possible to speak about our business case. May be the first part in the internal linking could have been more developed.
2. The workshop was a bit too technical for my knowledge
3. Dixon did a good job of generating content to satisfy a broad range of user levels, and took the time to find out our respective levels. I think as the industry matures you will find it increasingly difficult to speak to the broader range of abilities and may need different training levels. Dixon provided me with some fabulous one to one advice which will pay for the cost of the training alone.

I am very grateful to those that wanted to put “1” or “2” for politely not responding and I also hope that the marking was out of 5, bot 10 (otherwise I’m going to get very embarrassed). For my part – I’d like to say thanks to everyone on the course for participating and joining in.

If you would like training, the SES training sessions are well worth a look. They are run all over the world. If you have a larger corporate group, Feel free to ask what training Receptional can offer.


Best Search Conferences for Speakers

I have been to many conferences on search over the years. If you are – or want to be – on the speaker circuit, here’s my pick of the best.

Over the last 10 years I have thoroughly enjoyed speaking at conferences around the world. My first real out of the UK speaking gig was in Vancouver. It was great. I took the chance to ski down Blackcombe Mountain and see Vancouver Island. I haven’t been to that one for a long time though – so I don’t know how it fairs. If you are trying to get onto the speaker circuit, some conferences are better than others. Here are my fabourites:

No 6: SMX Sweden. This is a lovely conference. I enjoyed it when it was SES driven and I am still enjoying it now. Mostly for the conference food, which is the best I have had consistently. I always feel saddened when I bust a gut to do a presentation because I know the audience paid a lot… then the audience sits down to eat a sandwich from a box. Not in Stockholm though!

No 5. Affiliates4U Amsterdam. To be fair, this conference hasn’t even happened yet, but having seen just how professionally run A4U was run at London Excel (which doesn’t make my list due to the location), this looks to be a great show for speakers. 

No. 4: SMX Advanced[Edit-add: The one in Seattle] As a speaker in pure business terms, this must be seen as a pinnacle. I have to be honest – I’ve not been a speaker here. It’s a conference where everyone in the room seems to have been a speaker at some conference or other… so getting a speaking gig here is a bit rarer than some others.

No. 3: Pubcon, Las Vegas. I like the diversity of speakers, attendees and sponsors here. Some people think that this conference was for “mom and pop” companies but they really should have gone to the last few. After one talk I did, the people that came up to ask questions and shake my hands included Facebook and Ebay. It’s also in Las Vegas… if you like that sort of thing…

No. 2: SES San Jose. It’s huge… and it’s really nice and warm. For a Brit, we are not used to either. The hotels have massive pools and the whole town seems to be connected to WiFi. You also get to go to the Google Dance… although I have heard that may be coming to an end 🙁

No. 1: RIMC in Iceland. You just cannot beat this conference as a speaker. I have gone twice and I have been taken to Hot sulpher baths, Massive Ice-covered waterfalls and Geysirs. I’ve been to Viking villages and eaten everything from Argentinian steak to rotting fish. The rotting fish was voluntary. It is THE event that speakers go for not as a means to an end, but as an end in itself.

Tata for now.