Friends and family are always coming up to me asking for my opinions on their latest business idea or website and more and more I am starting to find myself giving the same advice time and again. Write it down! Read more…
It started as a “Build-a-bear” party. It has ended in tears.
A few weeks ago my daughter went to a “Build-a-bear” party. Basically a party in a teddy bear shop where you build your own teddy bear. there’s probably all sorts of child slave labour law issues in that whole model, but the kids loved it
Voucher codes were a great way to track marketing channels until individuals were given a scaleable way to tell their friends about them. You could call it “viral marketing” but it is being measured as channel marketing. Now promotional vouchers are starting to eat away at the brand’s margins. Here’s why.
Being at an SMX or SES sometimes just isn’t enough. A few people really grabbed my attention at the last couple of conferences, and not because they were speaking… None of the encounters I am thinking about were speaker related.
The best way to get noticed is to be an interesting conversationalist.
It really all started with
At some point last year I found myself in Edinburgh, doing an SEO presentation with those guys trying to buy that upstart, Yahoo. That’s where I met David Bain, who said that he had this training course planned and he wondered if I would do an interview with him, which I duly did.
He said he’d
Here’s a link building case study… redefining the phrase “satellite links” 🙂
I was at a breakfast meeting once, when a solicitor said “I don’t know about you, but I’ve never read any of those long tick box terms and conditions, Have you?
Well… sadly I sometimes do. But I think his approach is better. I think that 90% of all online Terms and Conditions contracts may be