Joost\u00a0is speaking at the A4U expo on Blog Promotion. Specifically: "Optimising for Wordpress". He started with a load of tips for plugins, but to make sure you go to see his site, you'll have to go and find the presentation in full from his blog. He gave some promotion tips and some conversion tips. Promotion tips: \tGo where the readers go. Sphinn, LinkedIN, Reddit, Digg. Social Networks. \tDon't bait with bad content, because users unsubscribe and never return. \tDo Guest posts on bigger blogs. Saves the big guys writing posts, and you get the promotion for your own blog. \tTurn visitors into fans, by getting the users to subscribe. The subscribe button just can't be big enough! (I'll make mine bigger soon). \tMost readers don't know what RSS is - so give users a chance to subscribe by email as well. \tRemind people to subscribe after each post. \tComment Redirect or Comment relish helps new commenters by redirecting them through to a subscriber message. Improving conversion on your blog: \tAsk for comments \tThank people for commenting \tGet to know your readers. Follow the links they leave and see why they like you \tAnswer all questions and respond to all feedback \tReward Good remarks, by giving them credit for their comments by way of another blog post \tKeep people involved, by commenting on others' comments and maybe getting a plugin to receive comments by email when they are posted. \tDon't distract users. Get the Track-backs pushed to the bottom. \tAlways fight spam in the comments (at least by enabling Akismet) \tKeep it simple to comment \tMeasure, Improve and Repeat Some great tips - and I certainly haven't done most of them. Especially turning users into subscribers. So - feel free to hot the very small subscribe button! Right - I have to go and prepare my own presentation next, on Internet Marketing Howlers. Dixon.