Google Adwords Goes Wrong

Interesting email from Google Adwords:

You currently have 2 pending proposals for 2 client accounts. You can view a complete analysis for these accounts by clicking the ‘Want more clicks?’ links on your My Client Center page:

For example, according to our analysis, the following campaigns would benefit from budget adjustments:

Account: XXXXXXXXXX: 
Campaign: YYYYYYYYYY
This campaign met its daily budget of GBP £64.50 on 10 of the last 15 days. Increasing the budget to GBP £143.28 would allow the ads to show more often and get approximately 11% more clicks per month.

So let’s look at that advice from Google… Increase the spend by 122% in order to increase the clicks by 11%.

Am I missing something – or does Google think I am a complete plank?

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