4 thoughts on “The Outlook of the web for Marketers”

  1. Hi

    David you told me it is easy to get back link from Wikipedia . Please let me know how to do that. Hope you can remember me. (SES Training)

  2. Hi Shana,
    Simply go to http://en.wikipedia.org/wiki/Main_Page and select “create account” in the top right hand corner. When you are logged in, you can modify any page on Wikipedia – including links! BUT (and it is a big BUT) there are two things you should know:
    1) That all links on Wikipedia now have the “nofollow” tag which basically tells Google not to take much notice of the link for search purposes.
    2) Adding links when they are not relevent will mean they get overwritten and your account will probably get banned. This latter point is really the most important thing to be aware of. People really hate Wikipedia being spammed! 🙂


  3. Well – not “good value” in the sense that Google does not recieve link juice directly. But if I marketing was the White House I’d still be upset if I didn’t have a link on Wikipedia. Not least because Wikipedia is number 3 on Google for the phrase: http://www.google.co.uk/search?sourceid=navclient&ie=UTF-8&rls=GGLD,GGLD:2004-17,GGLD:en&q=the+white+house
    Then again – I’m not going to try to get a listing for Receptional – that just seems wrong. So… really depends on who you are. But for direct Google Link Juice? No.

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