Would you like to put your top notch understanding of black hat SEO to an ethically more noble purpose? It turns out that Larry Page’s original algorithm can also be used to understand which species of animals are approaching the endangered list, by mapping the food chain between animals using the Page Rank model. It seems to me that whether animal A can eat food source B represents the “link” and presumably the relative supply of food source B represents the “link juice”.

So black hat SEO is all about artificially manipulating the algorithm. Online, that’s apparently bad (according to Google, anyway) – but it turns out good if you want to save rare breeds from extinction. (Does that make conservation minded Zoos black-hats?)

Daron Rubin spotted an article on the BBC  about an unusual use for the Page Rank Algo.

I think that’s absolutely bloody brilliant! 🙂


Dixon Jones

An award-winning Search and Internet Marketer. Search Personality of the year Lifetime achievement award Outstanding technology individual of the year International public speaker for 20 years in the field of SEO and Internet Marketing, including: Pubcon; Search Engine Strategies (SMX); Brighton SEO; Ungagged; Search Leeds; State of Search; RIMC and many more.

2 Comments

Stephen Buckley · 8th September 2009 at 12:28 am

Seo can save the planet, l suppose it could if it was representing a worth while charity

Live-Point Official Blog » Black hat SEO saves animals « Dixon Jones · 7th September 2009 at 3:08 pm

[…] is the original:  Black hat SEO saves animals « Dixon Jones Categories: Google, SEO Tags: chess, dixon-jones, food, internet-marketing, kieron-donoghue, […]

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