I have been playing around with a neat world cup widget, by Paddypower, which (with a few clicks of the button) you can use to provide live news about the World Cup into your website. You can also change the look and feel and decide what content you want. If you are into the Wolrd Cup and have any Footie sites, please try it out yourself. Here is my version:
Paddy Power: World Cup odds
If you are looking for a company that tries to be a little more imaginative in its link building, try Receptional.



That’s a clever little widget. Always good to see an advertiser doing something a bit different than the regular 468×60 banners – and doing them a few months in advance. I can bet ya most advertisers releasing their World Cup creative three days before the event