I’ve always said that links are all about quality – and when speaking I made jokes about “If I could get a link from Microsoft’s home page then I wouldn’t care what Google thinks”.
I used to say it as a throw away comment because it was something that I thought was pie in the sky. Something that a small business just couldn’t aspire to in practical terms. But it really doesn’t matter how small or large you are – people WILL listen to you and link to you if they think you have something valuable to say.
Over the years, Receptional has had a link from an article on search marketing on the BBC and we have a PPC case study on Google. So it goes to show that you do not have to be large to get real links from real (and significant) industry partners.
Today I am the guest blogger on Microsoft Advertising. I’m very grateful for the opportunity to post and if you are involved in the advertising world and know your stuff, I would suggest you do not give up on similar ambitions.
Good links don’t come with link requests, they generally come with being good at what you do. That’s as it should be. I’m not pretending that these links are the same as Microsoft’s home page, or the BBC’s main news page. But they DO provide prospective clients with some third party evidence that may help some to trust me enough to lend me their brand to tender and treasure, to see what we can do in our small little part of the digital world in which we live.
Dixon.
4 Comments
Barbara Coll · 7th July 2009 at 10:51 pm
A link from any site that is worthwhile takes time to acquire and usually some solid business development. They are partnerships that have many aspects that do not result in just a link. I agree, like usual, with your perspective.
Barbara
Nick Stamoulis · 16th July 2009 at 2:05 pm
I agree, with links it is all about quality and quantity. I speak with so many people that think it is all about having X amount of links when one good link is often times worth more than hundreds of no name links.
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Cameron · 24th November 2012 at 10:55 pm
I think that everything posted made a bunch of sense. However, think about
this, what if you typed a catchier title? I am not saying your information is not good,
however suppose you added a post title that makes
people desire more? I mean Get a link on Microsoft.com . is kinda boring.
You should glance at Yahoo’s front page and note how they write news titles to grab people interested. You might add a video or a pic or two to get readers excited about everything’ve got to say.
In my opinion, it could make your posts a little bit more interesting.