Voucher codes were a great way to track marketing channels until individuals were given a scaleable way to tell their friends about them. You could call it “viral marketing” but it is being measured as channel marketing. Now promotional vouchers are starting to eat away at the brand’s margins. Here’s why.
Search Engine Optimization
SEO (Search Engine Optimization) has been a passion of mine for over 20 years. I was a founding owner of one the Uk’s original SEO companies, Receptional, which I eventually sold through to a management buyout team.
These are some of my posts over the years on SEO.