Internet Marketing Presentations Search Engine Optimization
Best Search Conferences for Speakers
I have been to many conferences on search over the years. If you are – or want to be – on the speaker circuit, here’s my pick of the best.
Search Engine Optimization
Structured Data: A Dirty Little Secret
Google has been pushing SEOs to use structured data on all their content for some time, but structured data comes with a nasty little secret which I saw revealed in a single slide yesterday. Sometimes, structured data will KILL your content. Here’s why… When Oncrawl‘s Lionel Lionel Kappelhoff-Lançon put this Read more…
Search Engine Optimization
A Blog Link is worth 5X a Comment Link
Today I managed to work out that for every link that you get in a blog post, you’ll get 478% more conversions than getting a list in the comments following a blog post.
Search Engine Optimization
Google’s Glass Ceiling
There is some evidence that Google may be throttling traffic to some sites on purpose, thereby creating a Google glass ceiling for your site. Is it happening to you? Are you getting more or less the same number of visitors every day from the world’s favourite search engine?
Search Engine Optimization
Number 1 for “Search Engine Optimisation”
Back in 2001, who was number 1 for “search engine optimisation” on Google? Yes! and here’s the proof.
Search Engine Optimization
Search Optimisers can’t boil the ocean
Rebecca Berkich works for Xerox. She manages their seach efforts in-house across most of the world, except the Far East where she has to coordinate efforts with a sister brand. I had the pleasure of hearing her take on search marketing at the International Search Summit, held at the British Read more…
Search Engine Optimization
Link building: Short term vs Long term strategies
Why I still believe short term link building is bad – even though it works.