A Blog Link is worth 5X a Comment Link

Today I managed to work out that for every link that you get in a blog post, you’ll get 478% more conversions than getting a list in the comments following a blog post.

Today I managed to work out that for every link that you get in a blog post, you’ll get 478% more conversions than getting a list in the comments following a blog post. I love taking a set or list of data and being able to use it to deduce something new.

Funnily enough, I got the research data after Kevin Gibbons listed 10 UK Search Marketing People You Should Know (on Twiitter). Almost immediately, Rishil added a few other names in the comments. (Rishil is my new best friend for mentioning me). I saw the post pretty early on, before it got well and truly Sphunn and figuring that it would go hot I went through everyone’s twiiter profile to see how many followers they had. Then – just now – I went through the same list 24 hours later and recorded their new follower count. With the exception of one “outlier” listed at the bottom, I could see the difference in sign-ups between those listed in the main post and those listed in the comments. On average – over the 24 hour period – the main posters increased their followers by 43, whilst those in the comments increased their followers by 9. So the post links were nearly 5 times more valuable in terms of “conversions” than the comment links.

Whilst the way of generating this data is a little “off the wall” I think it stands up reasonably well as a way to measure. On its own you couldn’t call it scientific, because during that time people may have followed for other reasons, but that back ground noise will only server to up 478% a little – so rounding still end up with a five times increase.

So now you know – something to tell your clients. Getting cited in a blog post is five times more valuable than being cited in a blog comment – given that the citations are similar in context.

Top UK Search Bloggers on Twitter

Twitter Name Listed Follower Increase Blog URL
http://twitter.com/DaveNaylor 52 http://davidnaylor.co.uk
http://twitter.com/JonDMyers 46 http://jonmyers.co.uk
http://twitter.com/AndrewGirdwood 46 http://blog.arhg.net
http://twitter.com/patrickaltoft 49 http://blogstorm.co.uk
http://twitter.com/ciaranj 41 http://ciarannorris.co.uk
http://twitter.com/kevgibbo 41 [fixed] http://seoptimise.com
http://twitter.com/MelCarson 35 http://melcarson.com
http://twitter.com/willcritchlow 46 http://distilled.co.uk/blog
http://twitter.com/evilgreenmonkey 29 http://evilgreenmonkey.com
      Average Increase 43  
Listed in comments: by http://www.twitter.com/rishil    
http://twitter.com/tomcritchlow 8 http://distilled.co.uk
http://twitter.com/Receptional 13 http://dixonjones.com
http://twitter.com/lyndoman 12 http://cornwallseo.com/search
http://www.twitter.com/andyheaps 6 http://latitudegroup.com
http://twitter.com/robwatts 6 http://yackyack.co.uk
        Average Increase 9  

(List via 10 UK Search Marketing People You Should Know.)

Notes on the analysis:

Excluded from data analysis: http://twitter.com/Jimconnolly who increased by 418 followers, but with 17,513 followers he kinda skewed results! Jim… while I am here… that’s WAY too many.

22 thoughts on “A Blog Link is worth 5X a Comment Link”

  1. Interesting to see the analysis coming off the back of the Dixon (Apologies for not putting you on – alongside Lyndon you were on the Shortlist 12 (and then not on the final 17 odd – not sure what happened :))

    Counted around 50 additional followers to my Twitter account following the above mentioned post and just short of 500 visitors in just over two hours.

    From a personal level – I hadnt seen Twitter in action from that perspective – but it has certainly highlighted the potential. Now for the US 🙂

  2. That’s interesting to see, I wondered how many Twitter emails I had to delete yesterday! Might be a few more if this post hits the homepage: http://sphinn.com/story/96020

    And while I’d like to take credit it was Pete Young’s post – I just submitted to Sphinn. Any chance of swapping my link to SEOptimise too (sorry Ciaran!) 😉

  3. Interesting blogpost…I was just wondering the exact importance of every link building strategy, realizing comparisons…well, it’s not scientific, but useful 🙂

  4. Hey – I’m just glad to have been in the comments Peter! 🙂

    Yep – I fixed that link. So sorry Kevin.

    Singapore – I think that if the content in the comments is as valuable as the content in the original post, then yes… but I think that probably gets diluted on busy blogs. Mine’s nice and quiet, and because I have DoFollow I tend to be a bit vicious with comment culling to compensate. The post I tested on, Rishil more or less was the first comment and added to the post. Lee Odden (I think) did a much larger list a while back… must have 500 people adding their name now!

  5. Interesting stuff Dixon, thanks for sharing, looks pretty solid, although Pete borked my twitter link so maybe that’s why I only received 6 😉

    On a related note, have you checked out twitter-friends.com? pretty cool.

  6. I’ve now had 60 more followers since that post – Thanks Pete!

    Isn’t it interesting the conversion rate as you go down the list of people in order.

    The amount of followers gained is almost exactly the same as the list order which is just like search conversions by rank.


  7. I fell out of love with comment posting for link love, I was not sure that any PageRank was even flowing from the comments. I think it’s too easy for goog to just cast a sweeping ban on blog comments as they have been abused to death.

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