SEPTEMBER 11

Prediction Technology

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2 users commented

hey Dixon,

I think a tool that could accurately predict your CTR from Twitter would be extremely valuable for a Twitter ad product. Currently it’s somewhat of a crapshoot, with historical data giving some indication, but pricing being arbitrary relative to that and inflated follower counts obscuring things…

cheers
gab

said Gab on September 25th, 2011 at 3:24 pm

Yeh – nice idea – although “Click Through Rate is not really a three letter abbreviation that I would use, because one Tweet doesn’t really give me an idea how many people see the tweet. So how to proxy this idea? “Engagement” is a similar metric, which I think people like Klout are trying to measure. The challenge with Twitter is access (or not) to the full Firehose data. Reputably $1 Million a year and that’s just the start because you need to handle the data. Without that, it would be reasonably easy to work out your OWN CTR from Twitter

said admin on September 26th, 2011 at 8:24 pm

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