I’ve been getting really annoyed at Google’s semantics mapping, but now I think Google’s PPC team should be eating humble pie.
Categories: Search Engine Optimization
Dixon Jones
An award-winning Search and Internet Marketer. Search Personality of the year Lifetime achievement award Outstanding technology individual of the year International public speaker for 20 years in the field of SEO and Internet Marketing, including: Pubcon; Search Engine Strategies (SMX); Brighton SEO; Ungagged; Search Leeds; State of Search; RIMC and many more.
5 Comments
SEO · 9th June 2010 at 4:45 pm
I took a bit of time before i clicked. The question is dd they have SEO on a broad match or did they choose the key term “rubbishseo”
RubbishSEO · 16th June 2010 at 8:12 am
RubbishSEO and spelling errors, too? You must need Google Website Optimizer to tell you how to fix up your site.
admin · 17th June 2010 at 4:01 pm
Heh – typos fixed. Well – the ones my eyes can see.
admin · 28th June 2010 at 4:25 pm
Maybe I was a bit hasty and assumed that everyone would know what I was trying to get at, with two lines of explanation and a badly sized image. Sorry about that… will try to rectify.
My point is that Google’s algo has taken to assuming that two words merged into one should in fact be seen as two words, whether they were intended or not. THis has happened in the organic results for a while, but it is now affecting the AdWords system quite a lot as well. So many brands are made up of two words (or some misspelling of two words) that it is highly unlikely that even the most able PPC expert will be able to spot this kind of behaviour in advance.
Richard, Leeds · 18th November 2010 at 11:51 pm
Presumably it gives priority to pages/ads that match the combined word before treating it as two separate words. Does it?